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(Americus, GA, June 28, 2017) – TCI Powder Coatings recently developed a specially formulated product for Fiat Chrysler Automobiles (FCA) in their new Product Development Lab. FCA needed a “Demonic Red” color that would meet underbody and under-hood requirements as well as performance specifications to protect the valve covers and engine blocks of the Dodge Challenger SRT® Demon. Other powder coaters were struggling to find a match within a reasonable timeline.

With the support of TCI Powder Coatings’ Product Development Team, the development of the “Demonic Red” color was prioritized and launched via TCI’s stage gate process. Through this process, TCI was able to quickly dedicate its resources, prioritize the project, and deliver on an expedited timeframe.

The Chrysler Zr3 Performance Red powder coating was developed and soon approved by FCA. TCI Powder Coatings was able to deliver on its promise of quick turnaround without sacrificing performance or quality. Currently, multiple fabricators and coaters are using the new product and have seen excellent results.

TCI consistently supports specialty powder coating applications such as the iconic Dodge Challenger SRT® Demon; they continue to deliver as a specialty automotive coatings supplier by focusing on its strategic pillars of Innovation, Quality, and Service. The new Product Development Lab is a fantastic facilitator in the specialty formulation process, helping TCI to meet the styling demands of the Automotive Market.


About TCI Powder Coatings For over 25 years, TCI has been manufacturing powder coatings and dedicating itself to developing superior thermoset powder coatings and providing unparalleled service to its customers. For more information, visit tcipowder.com.